Thoughts on marketing strategy, industry trends, and building brands that resonate.
Roughly 68% of Google searches now end without a click, and AI Overviews are accelerating it. Here's what zero-click search really means for smaller brands—and what to do about it.
Read the post: What Zero-Click Search Means for Small and Mid-Sized BrandsEffective presentations are a form of marketing. Learn four key strategies to connect with your audience and deliver compelling presentations.
Read the post: Presentation is EverythingHow mentorship shaped my career journey from political campaigns to brand marketing, and why finding a mentor matters in any industry.
Read the post: The Importance of MentoringHow to evaluate marketing effectiveness by establishing and tracking the right Key Performance Indicators (KPIs).
Read the post: Measuring SuccessModern advertising has shifted from art to commodity, but copy quality still matters. Here are three tips to write marketing copy that actually works.
Read the post: 3 Tips for Writing Effective CopyHow major platforms have restricted political advertising and what campaigns can do to adapt their digital strategies.
Read the post: No Love For PoliticsUnderstanding the marketing funnel is fundamental to campaign planning and success measurement. Here's what you need to know.
Read the post: Marketing Funnel Basics
