As we churn out copy for every conceivable channel and audience, what used to be art is now a commodity. We chase clicks and engagements rather than hearts and minds. There are three things to keep in mind when writing your marketing copy.
Presentations. They are ubiquitous and inevitable. Everyone, even in primary school, gets experience presenting information in some format (ask me sometime about the awful Google Presentation slides I helped my daughter create for her virtual Read more…
As a child, I didn’t dream of growing up to be a brand marketer. I’m pretty sure that I wanted to be a police officer. Okay, that’s a lie; I wanted to be the fifth Read more…
Whether it’s selling bicycles virtually, cookies and app tracking crumbling, and the continued cratering of traditional pay-TV, we have witnessed a decade’s worth of marketing disruption compressed into a span of months. Businesses are slowly Read more…