It’s said that no battle plan survives first contact with the enemy, and certainly no marketing plan survived the first week of the pandemic. Every day since has presented a new crisis or new (usually regulatory) challenge to conducting business.
Supply chains have been disrupted, and brick-and-mortar shopping has taken a hit. Your customers are consuming more and more hours of content on streaming services and only want to shop via a mobile app.
These are permanent changes to how marketers plan their campaigns, but they don’t have to be permanent obstacles. To help adjust, here are three interconnected disciplines that every marketer needs to adopt.