Understanding the marketing funnel concept is fundamental to how we as marketers plan campaigns and measure success. It’s a flawed abstraction to be sure, but it’s still one of the better tools we have for understanding and optimizing the customer journey. If you grasp the basics of the funnel, you’re Read more…
If you are a regular advertiser on Facebook, you have certainly had the experience of an ad rejection. Ads can be flagged for any number of reasons, but they are usually easy to resolve (unless you need to generate all-new creative in order to get your ads back into compliance.) Read more…
This year has brought permanent changes to how marketers plan their campaigns, but they don’t have to be permanent obstacles. To help adjust, here are three interconnected disciplines that every marketer needs to adopt.
As brand marketers, we have a responsibility to our customers to portray humanity fairly. We are chronicling the human experience by shining light on our beauty, our flaws, and our needs. The stories we tell should be truthful, and the truth is that humanity everywhere is diverse in ways beyond just skin tone.
Knowing who your customers are and collecting information about them has always been one of the pillars of building a successful business. That information can include purchase history, billing information, or other pieces of Personally Identifiable Information (PII). The internet has made it relatively easy for businesses to collect PII Read more…
Evergreen Media is a new, full-service marketing agency based in Fort Collins, Colorado. Our team of professionals has experience providing marketing services for commercial, retail, non-profit, government, and political clients in all fifty states and in the European Union. Our staff is remote, but capable of tackling every marketing challenge. Learn Read more…
During this crisis, there’s no reason that your marketing has to stop — in fact, now might be the time to double your marketing efforts.