Marketing Tips
No Love For Politics
New restrictions are making it very difficult for campaigns to reach voters or raise money online. How should campaigns respond?
Marketing Tips
Planning a Plan (for 2021)
If you’re asking, “what should I do differently with my marketing in 2021,” my response is this: be ready to do everything the same. And also different. Don’t be rigid with your planning, because everything could (and probably will…) be upended tomorrow.
Marketing Tips
Marketing Funnel Basics
Understanding the marketing funnel concept is fundamental to how we as marketers plan campaigns and measure success. It’s a flawed abstraction to be sure, but it’s still one of the better tools we have for understanding and optimizing the customer journey. If you grasp the basics of the funnel, you’re Read more…
Marketing Tips
Solving Facebook Ad Account Issues
If you are a regular advertiser on Facebook, you have certainly had the experience of an ad rejection. Ads can be flagged for any number of reasons, but they are usually easy to resolve (unless you need to generate all-new creative in order to get your ads back into compliance.) Read more…
Marketing Tips
3 Disciplines for Marketing (During These Unpleasant Times)
This year has brought permanent changes to how marketers plan their campaigns, but they don’t have to be permanent obstacles. To help adjust, here are three interconnected disciplines that every marketer needs to adopt.
Marketing Tips
Inclusivity Gold Star
As brand marketers, we have a responsibility to our customers to portray humanity fairly. We are chronicling the human experience by shining light on our beauty, our flaws, and our needs. The stories we tell should be truthful, and the truth is that humanity everywhere is diverse in ways beyond just skin tone.
Marketing Tips
Marketing During a Crisis: It’s Still Okay
During this crisis, there’s no reason that your marketing has to stop — in fact, now might be the time to double your marketing efforts.