Measuring Success

Whether it’s selling bicycles virtually, cookies and app tracking crumbling, and the continued cratering of traditional pay-TV, we have witnessed a decade’s worth of marketing disruption compressed into a span of months. Businesses are slowly beginning to ramp up their operations as the pandemic eases, which means every dollar spent Read more…

notebook with blank pages

Planning a Plan (for 2021)

If you’re asking, “what should I do differently with my marketing in 2021,” my response is this: be ready to do everything the same. And also different. Don’t be rigid with your planning, because everything could (and probably will…) be upended tomorrow.

Marketing Funnel Basics

Understanding the marketing funnel concept is fundamental to how we as marketers plan campaigns and measure success. It’s a flawed abstraction to be sure, but it’s still one of the better tools we have for understanding and optimizing the customer journey. If you grasp the basics of the funnel, you’re Read more…

Inclusivity Gold Star

As brand marketers, we have a responsibility to our customers to portray humanity fairly. We are chronicling the human experience by shining light on our beauty, our flaws, and our needs. The stories we tell should be truthful, and the truth is that humanity everywhere is diverse in ways beyond just skin tone.