As a child, I didn’t dream of growing up to be a brand marketer. I’m pretty sure that I wanted to be a police officer. Okay, that’s a lie; I wanted to be the fifth member of The A-Team (I was a child of the ’80s!) I definitely wasn’t thinking Read more…
Whether it’s selling bicycles virtually, cookies and app tracking crumbling, and the continued cratering of traditional pay-TV, we have witnessed a decade’s worth of marketing disruption compressed into a span of months. Businesses are slowly beginning to ramp up their operations as the pandemic eases, which means every dollar spent Read more…
Advertising in 2021 is a long ways removed from the “golden age of advertising” both in time and quality. As we churn out copy for every conceivable channel and audience, what used to be art is now a commodity. We chase clicks and engagements rather than hearts and minds. I Read more…
New restrictions are making it very difficult for campaigns to reach voters or raise money online. How should campaigns respond?
If you’re asking, “what should I do differently with my marketing in 2021,” my response is this: be ready to do everything the same. And also different. Don’t be rigid with your planning, because everything could (and probably will…) be upended tomorrow.
Understanding the marketing funnel concept is fundamental to how we as marketers plan campaigns and measure success. It’s a flawed abstraction to be sure, but it’s still one of the better tools we have for understanding and optimizing the customer journey. If you grasp the basics of the funnel, you’re Read more…
If you are a regular advertiser on Facebook, you have certainly had the experience of an ad rejection. Ads can be flagged for any number of reasons, but they are usually easy to resolve (unless you need to generate all-new creative in order to get your ads back into compliance.) Read more…
This year has brought permanent changes to how marketers plan their campaigns, but they don’t have to be permanent obstacles. To help adjust, here are three interconnected disciplines that every marketer needs to adopt.
As brand marketers, we have a responsibility to our customers to portray humanity fairly. We are chronicling the human experience by shining light on our beauty, our flaws, and our needs. The stories we tell should be truthful, and the truth is that humanity everywhere is diverse in ways beyond just skin tone.
During this crisis, there’s no reason that your marketing has to stop — in fact, now might be the time to double your marketing efforts.