Understanding the marketing funnel concept is fundamental to how we as marketers plan campaigns and measure success. It’s a flawed abstraction to be sure, but it’s still one of the better tools we have for understanding and optimizing the customer journey. If you grasp the basics of the funnel, you’re Read more…
If you are a regular advertiser on Facebook, you have certainly had the experience of an ad rejection. Ads can be flagged for any number of reasons, but they are usually easy to resolve (unless you need to generate all-new creative in order to get your ads back into compliance.) Read more…
This year has brought permanent changes to how marketers plan their campaigns, but they don’t have to be permanent obstacles. To help adjust, here are three interconnected disciplines that every marketer needs to adopt.
As brand marketers, we have a responsibility to our customers to portray humanity fairly. We are chronicling the human experience by shining light on our beauty, our flaws, and our needs. The stories we tell should be truthful, and the truth is that humanity everywhere is diverse in ways beyond just skin tone.
During this crisis, there’s no reason that your marketing has to stop — in fact, now might be the time to double your marketing efforts.