After experiencing massive changes to every aspect of how we do business, how can we know which aspects of our marketing are the most effective in this new normal?
As we churn out copy for every conceivable channel and audience, what used to be art is now a commodity. We chase clicks and engagements rather than hearts and minds. There are three things to keep in mind when writing your marketing copy.
Understanding the marketing funnel concept is fundamental to how we as marketers plan campaigns and measure success. It’s a flawed abstraction to be sure, but it’s still one of the better tools we have for understanding and optimizing the customer journey. If you grasp the basics of the funnel, you’re halfway to being able to plan an effective campaign.
Disney sucks at streaming. Facebook sucks at customer service. We’re here to meld all of the suckiness into one really sucky podcast episode.
Supply chains have been disrupted, and brick-and-mortar shopping has taken a hit. Your customers are consuming more and more hours of content on streaming services and only want to shop via a mobile app.
These are permanent changes to how marketers plan their campaigns, but they don’t have to be permanent obstacles. To help adjust, here are three interconnected disciplines that every marketer needs to adopt.
Our first episode. Show notes: https://news.nike.com/news/nike-pro-hijab https://www.bbc.com/news/business-50011279 See https://evergreenmediallc.com/privacy-policy/ for privacy and opt-out information.