Episode 6: No Love For Politics

New restrictions from Facebook, Google, and others, are making it very difficult for political campaigns to reach voters or raise money online. How should campaigns adapt? Citations: http://www.dolekemp96.org/main.htm https://www.washingtonpost.com/outlook/2020/02/06/small-dollars-big-changes https://www.politico.com/news/2021/01/27/facebook-google-political-ad-ban-462948 Political Advertising Operatives Worry Digital Ad Bans Limit Options, Transparency During Historic Events Reducing Political Content in News Feed https://www.politico.com/news/2021/02/10/online-politics-buying-email-address-468229 Read more…

Episode 5: Planning a Plan

If you’re asking, “what should I do differently in 2021,” my response is this: be ready to do everything the same. And also different. Don’t be rigid with your planning, because everything could (and probably will…) be upended tomorrow.  Do you have a question for the host, or want to Read more…

Episode 4: Funnel of Love

Understanding the marketing funnel concept is fundamental to how we as marketers plan campaigns and measure success. It’s a flawed abstraction to be sure, but it’s still one of the better tools we have for understanding and optimizing the customer journey. If you grasp the basics of the funnel, you’re halfway to being able to plan an effective campaign.

Episode 2: 3 Disciplines for Marketing (During These Unpleasant Times)

Supply chains have been disrupted, and brick-and-mortar shopping has taken a hit. Your customers are consuming more and more hours of content on streaming services and only want to shop via a mobile app.

These are permanent changes to how marketers plan their campaigns, but they don’t have to be permanent obstacles. To help adjust, here are three interconnected disciplines that every marketer needs to adopt.